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My Lutheran Heritage: Pr. Friedrich Wilhelm Gotthilf Matuschka
Recently I’ve become interested in my family history, particularly as it relates to Lutheran pastors in the family.
Friedrich Wilhelm Gotthilf Matuschka
Eight Steps to the Radically Transparent Church
Radical Transparency is all the rage right now. With President Obama opening access to government data in order to encourage transparency, more attention is being paid to the way that restricting information restricts collaboration, decision making, and progress. This is, however, a value derived strongly from the Internet – more specifically, from the Freedom Software movement.
Why Church search engine optimization (SEO) is more important now than ever
Poorly optimized church websites are getting lower search engine rankings when competing with professional “directory” services.
A few years ago, when you did a Google search for “church city, state” you would get, by and large, a list of websites and relevant news articles connected to churches in that community. It wasn’t perfect, and sometimes you’d end up with something weird, but you could generally count on the first ten or twenty results to be fairly relevant.
Now, however, when I Google the community I came from (church columbia, mo) or the community I now live in (church dubuque, ia), at least one, and sometimes more than half of the results are for directory sites like Merchant Circle or USAChurch that provide no real value to searchers, or to social networking sites that are only tangentially related to a church at all.
It’s not that church websites got worse. By and large, standards for congregational sites are going up as pastors are recognizing the need for a compelling site to attract church shoppers (like it or not) who no longer visit in person. If you look through either of the list of results I linked above, you’ll find some pretty good sites – above average, in fact.
Rather, the directory sites have found an easy target. Church websites are notoriously poorly optimized for search engine performance. Yet churches are something that people search for on Google, and any click is potential ad revenue. Thus, a professional web designer with an eye towards optimization and a national appeal (i.e. these sites are usually oriented nation- or worldwide and thus have more content, more links, and higher pagerank) can easily displace a ragtag group of congregational sites in any given community. They would be stupid not to try.
So, what can we do about it? Three things:
- Work on search engine optimization. Okay, duh. But surprisingly few sites take this into account, even sites developed by professional developers and “church website mills” that produce generic sites for cheap. Using HTML tags appropriately, rendering content as text instead of images, and more search keywords in each page will help make your site friendlier to search engines, visitors, and especially the visually disabled.
- Promote your site offline. It continues to amaze me how churches that have a good website don’t promote it everywhere. Just a little bit of ink and design space on stationary, pens, publications, bulletins, newsletters, and mailings to the community can drive incredibly targeted, relevant traffic to your site for free.
- If you can’t beat ‘em, join ‘em. If a directory listing site ranks higher than your church, see if the site offers a way to add your website to their profile. Make sure that the contact information they list is correct so that people can find you. Even if the directory exists primarily for advertising purposes, you may be able to get some better exposure from them for free.
When people type “church city, state” in their browser, they have a “finding a church” problem. The key is in doing everything we can to help them solve it.
The Coming Death or Rebirth of Church Publishing
Every church I’ve ever attended has had to spend time, energy, and money contending with copyright infringement. Every duplicated hymn in the bulletin, every extra copy of music for the musicians, etc. is potentially a source of copyright violations. Many churches work hard to prevent this kind of problem with organizations like CCLI (Christian Copyright Licensing International) and with licensing agreements through church publishing houses, but I’ve yet to find a church which fully complies with copyright law.
On one hand, paying for worship resources guarantees that the church can continue to develop high quality products in the future. On the other hand, licensing can be expensive, especially for small churches. Also, copyright enforcement actions effectively pit Christian against Christian and bring new meaning to “robbing Peter to pay Paul.” Sliding-scale payment schemes go a long way towards making resources accessible to small churches, but they are imperfect at best. What can be done?
Don Parris at Blue-Gnu recently began developing a hymnal for his small church which will feature music which is free as in free speech or the “freedom” in “freedom software.” Most of the hymns will be derived from The Cyber Hymnal, which is a huge collection of public domain hymns.
In some senses this begins to help solve the problem of free access to worship resources for smaller congregations, though by not including musical scores and liturgy resources this kind of hymnal would not offer enough for a typical Lutheran church. With the growing popularity of electronic distribution and video projection in church sanctuaries, physical copies of worship resources are becoming less important. Few would dispute, I think, that church publishing houses (and big name publishers in general) are becoming less significant as the Internet grows. If electronic distribution of worship resources becomes the norm, the Freedom mindset of the Internet will have done to church publishers what it has already done to newspapers: crippled their power and forced them to adapt to a situation where widespread usage without compensation is the norm.
Electronic distribution, technology in worship, and other forces are already redefining church publishers’ landscape in the same way that blogging did for newspapers. Just as newspapers ignored, then ridiculed, and then desperately embraced blogging as the Internet culture redefined news distribution, publishers are also beginning to face the same kind of changes with projects like Parris’ freedom hymnal. I hope they will learn from the mistakes and delays of the newspapers and embrace free (and freedom) distribution before they are smashed by new technology.
Church Demographics and Use of Technology
I’ve been pondering the impact that a good church website can have upon church attendance, growth, and demographics. In fact, I had a lovely conversation with Susan Ebertz here at Wartburg this morning about this very topic, as one of her teaching interests is technology in ministry. A few thoughts from that conversation:
Keep reading…
Starting Point for Freedom Software in the Church
As I write more about Freedom Software in the Church, I have just begun to collect my articles in a central location where they are easier to find. Find out more about Freedom Software and the importance of using it in the church.
“Freedom Software” versus “Free Software”
“‘Tis but thy name that is my enemy; …O, be some other name! What’s in a name? That which we call a rose by any other name would smell as sweet…” – Shakespeare, Romeo and Juliet
Perhaps the most frustrating thing for me as an advocate for the use of Free(dom) software in the church is explaining the term “Free Software.” What does that mean? Most people, hearing that name, think “freeware” – any software that is free to use without serious limitations. But, of course, that’s only half of the meaning behind the term.
Why Open Source Software is like Church Coffee Beans
No organization in the United States has a stronger incentive for using open source software than the Church.
“The Church is always asking for money!” – Everyone.
In a way, that’s right; the church is always in need of money. Money for ministry, outreach, and evangelism. Money for books and materials. Money to pay salaries and maintain facilities. Money to pay for seminary education (I had to slide that one in!). And so on. Sure, there are preachers who extort money from their parishioners, flying around in private jets and all that, but every church I’ve ever been in has a budget to meet. Those budgets are met with contributions offered to God, and church staffs have a responsibility to manage that money wisely.
Church budgets are zero-sum. Money spent on administrative overhead (e.g. computers and software) can’t be spent on education, mission, and ministry. The most compelling argument for open source software in churches, therefore, is that open source is Free.
But, churches are non-profit institutions. Instead of paying hundreds of dollars for Microsoft Office, you might get a Microsoft Charity License for $50. Many vendors are now providing this service for non-profit organizations. This drives the cost of software acquisition down, and proprietary software begins to look attractive again. Oh, how the waters are muddied!
I’m not going to lie: it’s hard to argue against cheap MS Office. But when you examine the total cost of ownership of both proprietary and open source software, you also have to consider the hidden costs. Maintaining up-to-date records of all of your software licenses, ensuring that your church’s license keys aren’t borrowed and used for other purposes, etc. can drive up the cost of proprietary software dramatically. Nevertheless, it may still seem less expensive to choose proprietary software.
So if church budgets are tightly constrained, and managing money wisely is a matter of responsibility to God, then why pay more for software? The same reason people buy Fair Trade Coffee. Not only does it taste better, but by buying fair trade coffee you support sustainable agriculture and economic justice.
Churches (in particular) have already embraced the responsibility of paying slightly more for a better quality product that is better aligned with their goal of justice for the world. Open source software is better quality and more consonant with Christian principles than proprietary software. If the principles of open source are more fair and just, the church ought to give it priority over proprietary software, even if it costs us slightly more to implement.
I plan to write further on the relationship between Christian doctrine and open source software. In the meantime, thank you to the many readers and commenters of my first article in this series.
Three steps to Open Source in the Church
The history and legacy of the Church in the late 1990s and 2000s will be lost in 10 years because we will lack the software to open its’ data.
Check out this Microsoft KB article. It describes a (very complicated, very technical) process for reconfiguring your computer after Office 2003 Service Pack 3 quietly disables the ability to open certain older file formats. I’m certain that my grandma can follow that to access the old recipes she typed into her computer 10 years ago, aren’t you?
I’ve been warning people for a long time about the danger of relying upon proprietary software to maintain access to archived data. If you don’t control the format or the software, there’s no guarantee that you will be able to access your data in the future. Case in point: I have a number of old school files created using Lotus Word Pro 97. I still own a copy of the software, but the only Windows operating system I have is XP, and LWP97 won’t install on Windows XP. So I have files, software to read the files, and yet I can’t get access to my own data. Presumably I could pay someone to make conversion software, but why should I pay a second time to access my data?
The church has thousands of copies and fragments of manuscripts of the New Testament. We’ve retained the ability to access the physical data (paper/papyrus is universal and long-lasting) and the format (they make me study Koine Greek), so there’s little risk of that original data being lost. But for tens of thousands of sermons written every Sunday and stored in proprietary file formats, that data may be available next week and next year, but what about ten years? Twenty? Will you still be able to access CD-ROM drives or your current hard drive? Will you continue shelling out for Microsoft Office 2017, no matter what they charge you for it? If you do, will they turn off access to your old data’s file format one day without asking you?
The solution is simple: open standards.
1. Begin thinking about how you can use open source software, which doesn’t cost any money at all, to replace closed source alternatives that will only lock you into proprietary formats. For example, use OpenOffice instead of Microsoft Office. It’s just as good as Microsoft Office for most tasks, and best of all, it’s free!
2. Save your files in ODT (OpenDocument) format, a popular open-source document format that any programmer can implement for free, so that there will always be software to open your old documents. That’s what many US states and other national governments are beginning to do.
3. Always, always keep good backups and migrate those backups to new mediums promptly so that you don’t have 5.25″ floppy disks hanging around anymore. Right now, your files should be stored on CDs and hard drives, not 3.5″ floppies, 5.25″ floppies, ZIP disks, LS120 disks, etc.
Copyright 2006-2010 Ted Carnahan. Except where noted, the content of this site is licensed under CC-SA-BY.