Social Media Strategy and Training

A Church article with View Comments posted 18 April 2010.
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Facebook Training Videos from LifeChurch.tv

If you’re reading this, you’re probably on Facebook or Twitter or you know how to use an RSS reader. Wondering how you can get the Lutheran pastor down the street in on the Facebook action without spending hours coaching them on the details?

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Trying out Twitter

A Tech article with View Comments posted 9 January 2010.
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Looking for something interesting to add to my online presence, I decided to try out Twitter. I’m not really sure why I haven’t tried it out until now.

Apparently, fewer than 40% of people stay on Twitter after they start using it – a phenomenon so prevalent that it even has a name: “Twitter Quitter.” I don’t really like the idea of abandoning a social network after I join, so maybe that’s why I haven’t jumped in before. Also, most everyone I know is on Facebook, and I really can’t stand the idea of updating multiple accounts. So I’m not sure exactly why I have decided to try it out now, either.

I installed Twitter Tools to tie this website in with Twitter, so hopefully when I post here it’ll show up there, too. This complements the functionality of WordBook for Facebook integration.

Alas, I am on Twitter, for now. So if you are too, go ahead and add me.

Television and Shared Experience

A Church article with View Comments posted 30 December 2009.
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I was listening to NPR’s Laura Sydell yesterday as she and her guests were discussing media trends over the past 40 or 50 years as they connect to shared experience. Old televisionOne guest on the program was arguing that the development of global communications technology means that next-door neighbors may have few shared cultural experiences. In essence, by enabling a large fraction of the population to seek the television news that it wants to watch, the music that it wants to hear, and the political ideas that it wants to think, there are fewer cultural touchstones that we share in common.

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